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PricePerHead: Is it Better to Offer Big Underdogs?

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Big Underdogs Can Hurt Bottom Line at a PricePerHead

Running a PricePerHead is tricky business sometimes. There are different aspects and variables that influence our performance, our profit and our general functioning, when we run a sportsbook operation, as it happens with any other kind of business, of course. These variables can be of all types, big and small, from brand identity to the product itself, from quality to quantity, and so on.

Once you built up your bookie operation already, and it’s up and running, it’s probably the right time to analyze your product itself. What are you offering your players? Which markets are they looking for, what are they betting the most? And also, very important, what type of lines are they playing? It’s important that you learn to identify these traits in your players, so that you can adapt your product to what they’re looking for, and of course, to their abilities as gamblers.

Are your players taking their action on heavy favorites only? Do you think they’re sharp players, or are they just public? When customers are used to play favorites only, maybe it’s time for you to start balancing a little, and offering them better prices on the underdogs, to make them more appealing and try to make them switch sides from time to time.

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What is the benefit of offering Big Underdogs in your bookie business?

It’s true that, when you’re running a sportsbook, the best option you have is to deal solid lines and just take the action as it comes. This business is, in the end, designed for the house to win in the long run. However, one of the goals you should always have in sight is balancing the books and having equal action on as many games as possible. This way, no matter who wins, you will always be getting your winnings and you won’t have to worry if favorites are on good streaks or not.

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Offering big underdogs can make some of the players doubt their picks and go for the big money on the underdog, and this will help you keep that balance that we’re talking about.

Trust PricePerHead operators to deal your lines

Now, once you join the Price per Head industry and solid and experienced service providers like A1PPH.com you won’t even need to worry about this. We have some of the sharpest line movers in the world working right here and ready to transfer all of their knowledge and expertise to your brand and your lines, so that, no matter what, your risk is always well taken care of.

Our line movers will not only deal the best lines, but they will also expand your markets, so that your players can always find everything they’re looking for and much more, right in your website, fast and easy. With us, you will be dealing sports leagues and events from all over the world, from Russian table tennis leagues to Nicaraguan soccer, from European volleyball leagues to all major American sports, and you won’t even need to move a finger, we’ll have you covered!

So if you’re ready to join the Price per Head industry, contact us now through our website, A1PPH.com and let’s talk business! We’ll be more than happy to take your operation under out wing and help you fly to new heights!

More PricePerHead tips:
  1. What is PricePerHead?
  2. Choose our Bookie Software
  3. We Are a Pay Per Head Sportsbook
  4. What is Pay Per Head?
  5. How to Be a Bookie
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Dirty has been an employee or owner of some of the top online sports gambling forums since 1998. He worked at EOG.com from it's inception until 2008 when he left and opened GamblingIQ and then in 2012 opened Handicappers Hidaway. He has written hundreds af articles over the years and always has his "Dirty Dozen" College Football poll up starting the first week of October.
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