Quality PayPerHead Companies Have Fair Prices
With the increase in the popularity of sports betting and PayPerHead software. The more and more people are looking for ways to place wagers online. Whether it’s state sponsored sportsbooks or offshore websites, there is plenty of competition for local sports betting agents.
Major casino operators like Caesar’s Entertainment and MGM have sophisticated online platforms where their customers view odds and place bets online 24 hours a day and seven days a week. They also provide mobile applications that give their clients virtually unlimited access to wagering opportunities, including live in-game betting.
The good news is there is a good solution and if the right choices are made, it doesn’t cut into profits, but instead should increase them. For independent sports betting agents, the best alternative to traditional, manual methods of managing a bookie business is a Pay Per Head or Price Per Head sportsbook service (PPH).
The use of a PPH service enables a sports betting agent to combine the latest in wagering technology with their personal touch as a local bookie. The cost is easy to handle, with the Price Per Head sportsbook charging a flat fee for every client that places a wager during the billing period, usually a week.
Instead of spending a fortune to develop their own software or pay a percentage of their own clients’ wagers to ride on someone else’s platform, the bookie retains full control of the relationship with their customers at a fraction of the cost. They develop their own client base and handle the establishment of their accounts.
Different PPH services offer different levels of service but the best value is one that provides robust functionality without charging extra for add-ons. Bookies should expect a state of the art sportsbook, with all major sports offered for wagering.
The NFL, NBA, Major League Baseball, NHL, college sports, soccer, motor sports, MMA/UFC, golf and tennis should be the minimum that are available. The variety will allow the sports betting agent to book action year around and virtually every day if desired.
Clients should also be able to have all of the popular wagering types offered to them, including futures, spreads, money line, over/under, parlays and proposition bets. Live, in-game betting has become very popular and is impossible for a local sports betting agent to offer without an online sportsbook.
Whatever PPH they choose also needs to have a mobile application that enables clients to make wagers wherever they are. A mobile app makes live betting much more attractive, especially since everyone depends on their phone or tablet for almost all daily activity.
When comparing PPH providers, it’s critical to ensure that live betting and the mobile capabilities are included in a package that doesn’t cost more than $15 per head. A lot of PPH services lure in bookies with what appear to be great fees, until they realize that almost anything other than basic sportsbook functionality comes at a significant price.
Depending on the size of a sports betting agent’s portfolio, they can expect to pay between $7 and $15 per head with the right PPH service. The larger operators can expect to pay less, while those just starting out or who prefer a smaller client base will pay more.
Another offer to be on the lookout for is a free bonus period for signing up with a PPH service. Some give as little as a week while others offer as much as four weeks until fees kick in. Even for bookies with 20 clients, that can be a savings of over $1000. Just how many bets do most bookies need to get to make that kind of money? There are a lot of PPH providers pushing their product, but a great place to start is PayPerHead247. They have all of the information a prospective bookie needs to evaluate a Price Per Head sportsbook.