Both a Bookie and an Agent Have Pluses and Minuses
You may not know this, but there are several ways to enter the online gambling industry. One is as a Bookie or an Agent.
Two of them are being an independent bookie or a master agent.
In this guide, we’re going to explain the difference between a bookie and master agent. In some cases, starting out as an agent initially is a great way to get into the business.
What Are the Differences Between a Bookie and Master Agent?
There are some major differences between a bookmaker and a master agent.
● Bookie: A bookmaker recruits sports bettors that are interested in placing bets and they keep 100% of the profits after paying the price per head (PPH) fee.
● Master Agent: As a master agent, you would recruit people interested in becoming a bookie and they would operate under you as sub-agents and receive a commission.
When you’re a bookie, you need to recruit players and deal with their day-to-day needs.
If you don’t have time to deal with player issues on a daily basis then becoming a master agent can make more sense, as a lot of the daily operational tasks are handled by the sub-agents.
However, you need to be able to recruit people who can run a successful bookie.
You’re only going to make money if your sub-agents are making money. Typically, sub-agents are new to the business and will require guidance on operating an online sportsbook.
If you’re a good teacher and have knowledge of the sportsbook business, becoming a master agent can be very rewarding and you don’t need to commit as much time to running the business either.
How Much Does a Master Agent Make?
The amount of money you make as a master agent varies and there’s potential to lose money.
The master agent acts as the bankroll for the entire network of sub-agents. That means you’ll need to payout any winners each week. Some sub-agents have no idea how to run a sportsbook and you need to make sure you cut these sub-agents off if they continually lose money.
In profitable weeks, the master agents pays a commission to the sub-agent on the profits. The rate of commission varies, but typically ranges between 10%-35%. However, if you have a sub-agent that learns the business quickly and is profitable, you should increase the agent’s commission.
Even if you pay them a 50% commission, earning 50% of something is better than earning $0 on nothing. Working with your sub-agents to keep them loyal is imperative.
Should I Start Out As a Sub-Agent?
You can register as an agent (master) with a reputable pay per head site like A1pph.com.
However, if you want to become a sub-agent you need to find a master agent that will take you on first. Working as a sub-agent is low risk, as you don’t pay out the winners every week.
Your earning potential as a sub-agent is limited, though.
We always recommend taking the leap and becoming a bookie or master agent. You’ll make more money over the long run and you’ll also be able to learn the business a lot faster.
Get more information at: Sports Bet College
