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Be a Bookie or an Agent?

A1 Priceperhead Bookie Software

Both a Bookie and an Agent Have Pluses and Minuses

You may not know this, but there are several ways to enter the online gambling industry. One is as a Bookie or an Agent.

Two of them are being an independent bookie or a master agent.

In this guide, we’re going to explain the difference between a bookie and master agent. In some cases, starting out as an agent initially is a great way to get into the business.

A1 Priceperhead Bookie Software

What Are the Differences Between a Bookie and Master Agent?

There are some major differences between a bookmaker and a master agent.

● Bookie: A bookmaker recruits sports bettors that are interested in placing bets and they keep 100% of the profits after paying the price per head (PPH) fee.

● Master Agent: As a master agent, you would recruit people interested in becoming a bookie and they would operate under you as sub-agents and receive a commission.

When you’re a bookie, you need to recruit players and deal with their day-to-day needs.

If you don’t have time to deal with player issues on a daily basis then becoming a master agent can make more sense, as a lot of the daily operational tasks are handled by the sub-agents.

However, you need to be able to recruit people who can run a successful bookie.

You’re only going to make money if your sub-agents are making money. Typically, sub-agents are new to the business and will require guidance on operating an online sportsbook.

If you’re a good teacher and have knowledge of the sportsbook business, becoming a master agent can be very rewarding and you don’t need to commit as much time to running the business either.

How Much Does a Master Agent Make?

The amount of money you make as a master agent varies and there’s potential to lose money.

The master agent acts as the bankroll for the entire network of sub-agents. That means you’ll need to payout any winners each week. Some sub-agents have no idea how to run a sportsbook and you need to make sure you cut these sub-agents off if they continually lose money.

In profitable weeks, the master agents pays a commission to the sub-agent on the profits. The rate of commission varies, but typically ranges between 10%-35%. However, if you have a sub-agent that learns the business quickly and is profitable, you should increase the agent’s commission.

Even if you pay them a 50% commission, earning 50% of something is better than earning $0 on nothing. Working with your sub-agents to keep them loyal is imperative.

Should I Start Out As a Sub-Agent?

You can register as an agent (master) with a reputable pay per head site like A1pph.com.

However, if you want to become a sub-agent you need to find a master agent that will take you on first. Working as a sub-agent is low risk, as you don’t pay out the winners every week.

Your earning potential as a sub-agent is limited, though.

We always recommend taking the leap and becoming a bookie or master agent. You’ll make more money over the long run and you’ll also be able to learn the business a lot faster.

Get more information at: Sports Bet College


Dirty has been an employee or owner of some of the top online sports gambling forums since 1998. He worked at EOG.com from it's inception until 2008 when he left and opened GamblingIQ and then in 2012 opened Handicappers Hidaway. He has written hundreds af articles over the years and always has his "Dirty Dozen" College Football poll up starting the first week of October.
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