Author: Andy

If you run a bookie business, we know that you are trying to please players, satisfy their needs, and foster loyalty to the brand. However, how can you be sure that your efforts are bringing positive results? That’s one of…

Email marketing is an excellent way to target potential players and existing ones to improve revenues. Thus, we came up with a guide to email marketing for bookies. You must have a contact list. Also, you need to develop a…

There will be no choice to legalize gambling in Texas in the vote this year. According to lobbyists, lawmakers stalled the Texas sports betting bill. Representative John Kuempel said that lawmakers don’t have time to pass it this session. There…

Search engine optimization or SEO is a vital aspect of any online marketing campaign. When running a sportsbook, you need to know the SEO best practices for bookie businesses. SEO can help the sportsbook grow without spending a lot of…

Consumers are exposed to ad and marketing campaigns daily. As a sportsbook operator, you need to focus on your marketing channels to optimize your campaigns. That’s when marketing campaign management comes into play. It can be exhausting and overwhelming to…

Washington State Legislature voted for the legalization of sports betting almost a year ago. At present, the state and the Tulalip Tribes agreed on the terms that will lead to the first Washington State sportsbook opening. The new compact will…

Running a bookie business is challenging. As a bookie, you must do several tasks to be successful. You make decisions about budget, marketing, lines, customer service, and other aspects of the sportsbook. Setting goals in bookie business can help make…

Knowing what’s happening in the sportsbook industry and the local community can improve your bookie business’s growth. A successful bookie finds ways to stay on trend and be ahead of the competition. As an independent bookie, you need to keep…

Bookies should know how to improve customer relationships. It is not a new strategy or a trend. However, you’ll grow the bookie business faster when you invest in customer relationships. Developing customer relationships means listening to what they need and…

March Madness returns after skipping last year due to the pandemic. Some winners of Round 1 NCAA tournament are the teams who ended their March Madness droughts. 15th-seed Oral Roberts won against Ohio State in OT to be the first…