Search engine optimization or SEO is a vital aspect of any online marketing campaign. When running a sportsbook, you need to know the SEO best practices for bookie businesses.
SEO can help the sportsbook grow without spending a lot of money. You need to know the best SEO practices and incorporate them into your content marketing strategy. Below are some SEO practices you can use for your online sports betting website.
SEO Best Practices for Bookie
The first thing you should invest in is visuals. Most people see the visual elements first before the wall of text. According to a bookie software expert, words have a ten percent power to retain visitors’ attention. On the other hand, visual elements can keep visitors 65 percent of the time.
When adding images to a page, you should consider their size, alt text, captions, and the text around them. These factors are vital to rank for a particular keyword. Thus, you need to optimize the elements correctly.
The next step is to turn yourself into an expert. Search engines look at content authority as a measure of reliability and quality. Also, it would help if you considered expertise and trustworthiness or EAT. Search engines, such as Google, look for reputation indicators, such as articles, references, reviews, and recommendations.
You can improve your authority by publishing original and accurate content on sports betting and sports. Also, you can upgrade your authority by getting shares on social media and backlinks. Lastly, it would be best to let the public know about your expertise, experience, qualifications, and other info related to the sports betting industry. you can learn from Handicappers Hideaway on how to become an authority in the sports betting niche.
According to PricePerPlayer.com sources, organic search results bring up to four times more backlinks than other online methods. Thus, incoming links improve your SEO because they are endorsements from another source. It will help if you get as many backlinks to show search engines that the sports betting site is worthy of being a reference.
These are some of the SEO best practices for your bookie business. Make sure you follow our tips to grow your sportsbook in no time.