Five Good Ways to Compete with the Big Offshore Sportsbooks
Any independent bookmaker that works closely with a quality Pay Per Head service has all the tools they need to successfully build a profitable business in the sports betting industry. This is true even with the heavy competition they face for their customer’s attention on a regular basis from the big offshore sportsbooks that are also in the game.
One of the main reasons that you can successfully compete is the level of personal attention you can bring to your entire customer base. The top PPH services in the bookmaking industry like Realbookies.com employ a sports betting software package that can help you set-up individual profiles for each of your customers to better serve their needs.
You will have the capability to drill down into each one of their accounts to help monitor daily betting activity, assess potential exposure and set-up credit and betting terms that best suit their individual needs. This extra-added personal touch is a great way to add value to your bookmaking service in ways that the big sportsbook simply cannot match.
Another good way to separate your bookmaking business from the large sportsbooks in the online sports betting business is to make sure that you are at the very least matching everything that they can bring to the table. One way to do this is to offer full access to as many sports betting opportunities as possible through expanded betting odds and betting options for a wide variety of events all around the globe. You never want to give any of your customers a reason to look elsewhere for action that you do not offer.
Another big part of the equation when matching services is using your PPH service’s online mobile platform for live in-game betting. This is one of the fastest growing and most exciting ways to bet on sports and with all the major advances in technology and sports betting software, you want to make sure that your customers are set-up to take full advantage of the opportunity to bet on sports as they unfold. Not only will access to live in-game betting position your bookmaking business as a top-notch state-of-the-art operation, it will allow you to generate an extra stream of revenue across your entire customer base.
Expanding revenue should always be top of mind along with competing with the big sportsbooks so it is imperative that you are fully utilizing your PPH service’s offering of an expanded racebook for horses as well as an online casino. Both of these are wildly popular with anyone who likes to wager on sports and given the year-round nature of these added betting options they are always in-play.
With direct access to well over 60 horse tracks throughout North America, your customers will never be at a loss for action when it comes to betting on the daily races. This is a 12-month a year proposition that can become a major source of income as long as you actively promote your racebook on a regular basis.
The same can be said to your PPH service’s online casino. The realism that their casino software can add to the games will make your customers feel like they are gambling in some of the top betting houses in the world. This service also offers live dealer games for things such as blackjack and roulette to add even more excitement to the betting experience. The best thing about the online casino is that it is already included in the low price you pay for each of your active customers.
The final way that you can compete with the big offshore sportsbooks is to offer a sign-up bonus for new accounts as well as instituting incentives for referrals and customer loyalty. Everyone loves perks and what better way is there to reward your customers than with cash-back incentives in free plays just like the big sportsbooks do. In the long run, you will come out ahead given the overall increase in betting action that these free-play rewards will create.