Several gambling firms are exploring the acquisition of SKS365 Malta Holdings. According to pay per head experts, the company is in talks with Playtech. However, Lottomatica and Flutter Entertainment want to increase their Italian online gaming market share through SKS365.
PlanetWin’s parent company, SKS365 Malta Holdings, is significant in Italy’s online and brick-and-mortar gaming markets. Through its subsidiary Snaitech, Playtech has been heavily invested in the region. Therefore, the company’s performance makes it an attractive acquisition prospect. Playtech’s Italian business would be strengthened with the acquisition of SKS365.
Playtech said in a statement that it has started takeover discussions. The firm insisted that talks had not moved beyond the preliminary stage, adding that the likelihood of a final agreement was still remote. Playtech is strongly motivated to seek the acquisition of Snaitech due to the company’s continually good performance, demonstrating the Italian market’s considerable untapped potential.
Acquisition of SKS365
This possible purchase fits with Playtech’s larger development ambitions, including a stake in Hard Rock Digital (HRD). According to bookie pay per head service provider, Playtech stands to gain significantly from its investments in the Italian market in the long run, both by taking advantage of attractive possibilities and by simplifying its regional operations to generate new synergies.
Even though Playtech moved quickly to acquire SKS365, two other major operators have also shown interest. Flutter Entertainment owns famous gambling sites like Paddy Power and Betfair, although the business has not yet decided to bid. But experts in the industry say it has also been talking to competitors like Playtech.
Reportedly exploring a bid for SKS365 Malta Holdings is Lottomatica, another major participant in Italy’s gaming business. Lottomatica spent €310.0 million ($328.26 million) on acquiring Betflag last year to strengthen its foothold in the Italian industry. According to sports handicapping experts, Betflag is an Italian online sports betting and casino operator. If it made another splashy acquisition, it would rocket to the top of the regional food chain.
As negotiations continue, it will be interesting to see which business can acquire the acquisition and strengthen its position in Italy’s booming gaming market. SKS365 can get the best bargain possible by playing the three potential purchasers off each other. A takeover would have far-reaching effects on the Italian gaming sector, putting the winner well ahead of the rest of the field.
