Last week we talked about the different sportsbook player types. Today, we’ll teach you how to attract more sportsbook players.
By now, you already know the answers to “what is pay per head” and “how it works.” You’ll need to ensure you have the right one to get an edge over competitors by reading sportsbook pay per head reviews.
Also, you should come up with a marketing plan to get more players and make current ones more loyal. Here are some tips to get more players:
Attract More Sportsbook Player Via In-Game Events
One way to get more players to your sportsbook is to come up with in-game events. You can have activities for major sporting events, such as the Super Bowl, NBA Finals, or the World Series. Also, you can run daily promos that would increase their prize over time. In-game events can attract new customers and make existing ones come back to the sportsbook for more.
Deals and Promos
Another way to gain more players over time is through deals and promos. Also, they can make existing customers more loyal and reengage old ones. You can use promos to launch new features of your sportsbook or make more people interested in wagering in a specific event.
Some of the deals and promos you can offer include, but not limited to:
- Free Bets – You can offer free bets that allow players to wager without using real money. It will give players a chance to try out the sportsbook without risking their money.
- Loyalty Program – A loyalty program lets players collect points with their activities. They can exchange points for various prizes.
- Cashback – This type of deal gives a portion of the losses of a player back as an incentive.
- Bonuses – There are several bonuses you can offer to players. New players qualify for welcome bonuses. You can offer reload bonuses to existing customers. Also, you can engage both existing and new players through refer-a-friend programs.
Whenever there’s a major sporting event, you can send out reminders to players via push notifications, whether through SNS or email. However, make sure that the message is not spammy, or else it will go straight to the spam folder.
Push notifications are an excellent way to communicate with your players. Also, you can check the player’s activity report to determine the person’s betting patterns and habits. You can use the information to personalize the message to individual players.
Follow the tips above to get more players and optimize sportsbook for higher profits. Getting more customers is one way to grow your bookie business.