Gambling Sponsorships in NASCAR – Zooms into Sports Betting

It looks like the top stock car racing circuit in the US is jumping into the sports betting bandwagon. While there are no official announcements yet, teams and drivers can sign gambling sponsorships in NASCAR.

The France family privately owns NASCAR, unlike the other sports leagues in the US. Whatever the owner says is the law. After the Supreme Court overturned the federal ban on sports betting, NASCAR signed a deal with Sportradar, a sports data provider. The firm is responsible to look for suspicious patterns in betting activities.

The 2019 NASCAR season starts on February 17 with Daytona 500 in Florida. While it enjoys its good share of fans, it is lagging behind other sports leagues with regards to sports betting. According to sportsbook pph reviews, bookies made $94 million on football, $102 million on basketball, and $47 million on baseball. The gaming revenue report bundled NASCAR with boxing, tennis, golf, and soccer in “Other” category with a total of $27 million

Gambling Sponsorship in NASCAR

At present, there’s a lot of interest in sports betting throughout the US. NASCAR wants to be part of the hype before it is too late. In 2019, Las Vegas hosts the Pennzoil 400 in March. PPH sportsbook also names Las Vegas as the host of the South Point 400 in September.

NASCAR 2019

Aside from Nevada, two other states with legalized sports betting host NASCAR. They are Pennsylvania and Delaware. In addition, other states that host a race have introduced legislation to make sports betting legal.

Some companies already expressed interest in providing gambling sponsorship in NASCAR. One of them is South Point Hotel and Casino, which is the title sponsor for last year’s playoff race. The son of the casino owner drove for South Point Racing in NASCAR West Series and Craftsman Truck Series.

According to NASCAR news, another potential sponsor is MGM Resorts. The company has already signed deals with the NBA, WNBA, NHL, and MLB.