The Official One-Day Fantasy Partner of the National Basketball Association Signs Deals With Nearly Half the League
NEW YORK, June 23, 2015 – FanDuel today announced exclusive multiyear partnerships with 13 National Basketball Association franchises, including the Atlanta Hawks, Brooklyn Nets, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Indiana Pacers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Orlando Magic and Utah Jazz. This comes after the company announced an exclusive multi-year deal with the NBA in late 2014 and partnerships with sixteen NFL team over the past two months.
“Partnering with these NBA organizations has been an incredible asset to FanDuel’s growth and business. NBA fans comprise a younger, mobile-centric demographic, looking for new ways to engage with their favorite sport, teams and athletes throughout the duration of the season, which is exactly what they get on FanDuel,” said Nigel Eccles, CEO and co-founder, FanDuel. “We’re going to keep partnering with franchises that recognize FanDuel’s ability to keep fans in their seat with their eyes glued to every game because they have a player on their fantasy team that night.”
Through these team deals, FanDuel will have access to a range of marketing assets from in-arena digital signage and in-game promotions to digital, TV and radio advertising, among other branding initiatives. FanDuel will also collaborate with the individual organizations to continue to bring unique experiences to fans, including exclusive player meet-and-greets and VIP road trips to events. Examples of these once-in-a-lifetime events include: the Dallas Mavericks “GM for the Day Program,” Backstage Access to NBA All-Star Weekend and the NBA Fantasy Playoffs Championship.
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