Online Racebook has Great Preakness Odds
The 2017 Triple Crown of Horse Racing continues this Saturday, March 20. Always Dreaming will try to add the second jewel to his headgear by winning the Preakness Stakes. For online bookies, the Triple Crown is the busiest time of the year in the online racebook. Keep reading to find out how bookmakers can double profits during the Triple Crown.
Triple Crown Race Days
Horseplayers love Triple Crown Race Days. Pools are larger. Many non-horseplayers get in on the action. Great races abound from every track in the United States.
Bottom line? For horseplayers, there’s more money to be won. On Saturday, May 20, an agent’s racebook players are going to bet on the Preakness Stakes. That’s a given. But, those same players are also going to wager on all the other stakes action.
That’s not the only good news. On Triple Crown Race Days, non-horseplayers get in on the action. What it means is that online racebook agents get action from basketball, and baseball bettors.
Educate Players About the Triple Crown
The best way to ensure doubling profits during the Triple Crown is through education. Many sports bettors do not understand horse racing betting. This lack of knowledge can be an advantage to bookmakers.
The difference between sports betting and horse racing are the odds. Horseplayers won’t wager on a horse to win a race unless they see value. Value is more than even money. In horse racing, the vig is taken care of by the odds.
3 to 1 on a $2 bet leads to a $7-dollar payout. $7 subtract $2 equals $5 profit. There is no other sport in the world that pays out the way that horse racing does. Agents must alert their players to this fact.
Promote Triple Crown Race Days
Promotion doesn’t come after education. They go hand in hand. NBC has promoted the Preakness Stakes non-stop since the Kentucky Derby. NBC is going to promote the Belmont Stakes non-stop after the Preakness Stakes.
More than likely, an agent’s players will know about the big Triple Crown race that Saturday. But, to get the most action, online racebook agents must promote to their players. What’s the best way to do this? Alerting players about the Kentucky Derby payouts is a great way to promote the Preakness and the Belmont.
Check out the 2017 Kentucky Derby chart created by Equibase. The payouts are staggering. They should encourage action on the Preakness from any player, sports or horses.
How to Double Profits on Triple Crown
Online bookies should do the following:
- Educate sports bettors about horse racing betting
- Pull out specific payouts from the 2017 Kentucky Derby chart
- Create promotional materials for sports bettors about how much they can win on a Triple Crown Race Day
- Promote other stakes races on Triple Crown Race Day
If agents follow the above steps, they won’t just double profits during the Triple Crown. There’s a good chance they will double profits on Preakness Stakes Day and Belmont Stakes Day.